Google – Case Study
Google seems to be everywhere. Google is the most popular search engine and is used so much the name has become a verb. When was the last time you goggled something? Google’s mapping programs are used by many applications and their innovations such as Google glass are frequently in the news. It’s a great company for our case study this week. Be sure you are considering what Google is currently doing to stay competitive and the company’s position in the global market.
Your analysis should include:
a. What is the firm’s competitive advantage?
b. What problems is the firm facing?
c. What are the relevant external environmental and industry-level factors/forces impacting the firm’s problems and opportunities?
d. What actions do you recommend and why?
APA format, insert citations, 2 pages (minimum), and Reference page.
