COM295
FINAL EXAM New
•
A colleague asks you for advice on how to understand the
audience of his persuasive message. Which of the following pieces of advice
will you offer?
•
Consider the psychological principles that impact people’s
decisions.
•
Ask as few questions as possible to avoid annoying them.
•
Wait until the message is perfected before choosing the
right audience.
•
Focus on their values and not their needs.
•
Javier is an editorial manager at a publishing company. He
wants to give one of his supervisors an “Employee of the Year” award. Which of
the following supervisors should he choose if he is looking for an employee
with a strong sense of caring?
•
Paul, who is the best copy editor and proofreader in the
department
•
Ayesha, who always takes on extra work to help the
department meet its deadlines
•
Jon, who sets short- and long-term deadlines for every
project and meets them promptly
•
Jenny, who helps her employees develop the skills that will
allow them to advance.
•
Bao is conducting a study that compares the cost of keeping
print messages on file versus storing digital messages in the cloud. What
aspect of communications relates to the storage of messages?
•
coordination
•
planning
•
permanence
•
constraint
•
Which of the following is true of documenting secondary
research sources?
•
Statements that are paraphrased do not require
documentation.
•
Ideas that are summarized do not require documentation.
•
The only thing that has to be documented is a direct
quotation.
•
Writers can use a variety of documentation systems, including
MLA and APA styles.
•
Rick is trying to schedule a video teleconference with
colleagues at several locations. To do so, he needs to coordinate their
schedules and also check to see if the company needs to invest in any
additional resources to make it happen. By addressing coordination and resource
issues, he is dealing with:
•
richness
•
immediacy
•
constraint
•
control
•
Lori is using secondary research to develop a business
report. How can she write her report in a way that demonstrates originality in
thought?
•
Cite all her research sources
•
Adopt a methodical approach to decision making
•
Generate her own conclusions and recommendations
•
Use the most current documentation guidelines
• ?In the context of developing persuasive messages, which of
the following is most likely to help you demonstrate a voice of competence?
•
?using only emotional appeals in your persuasive messages
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adopting the tone of mass advertising such as over-the-top
appeals
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focusing only on logical appeals
•
?developing strong ideas in the interest of your audience?
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Which of the following should contain all your research
sources and should be provided at the end of your report?
•
The executive summary
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Table of contents
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Citations
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The reference list
•
Which of the following is an example of psychological noise?
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Jenna’s boss does not take her complaint seriously because
construction noise prevented him from hearing it.
•
Jenna’s boss does not take her complaint seriously because
he thinks teenagers always exaggerate
•
Jenna’s boss does not understand what she tells him because
his hearing aid battery dies.
•
Jenna’s boss does not understand that when she says a
product is ‘bad’ she means she likes it.
•
One of the first tasks to accomplish when developing a
presentation is to:
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Use headings to create a storyboard
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Develop effective slides
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Gather content for an effective review
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Understand the needs of your audience
•
Which of the following is an example of projected cognitive
similarity?
• Rico
assumes that all cultures are inferior to his culture.
• Bill
assumes that the cultural stereotypes shown in the popular media are true.
• Elana
assumes that no two cultures are alike in terms of values and norms.
• Deirdre
assumes that other cultural groups have the same values as hers.
•
Your coworker LaRita has asked you to review her slide
presentation. You notice that it is difficult to recognize and process the most
important ideas and information. To help her fix this, what will you recommend
that she change?
• She should
choose dark backgrounds and text colors.
• She should
use bold or italics to highlight key ideas
• She should
include a compelling image every few slides.
• She should
limit her text to five words per line and three to four lines per slide.
•
In order to focus your presentation on people, you should:
• Avoid
using presentation software or other technology
• Include as
many photographs as possible on your slides
• Use a lot
of “I” statements
• Make
individuals and groups the subject of your sentences
•
A mistake that many job applicants make while creating
resumes is:
• Trying to
display everything they do well
• Neglecting
to include areas they need to improve on
• Highlighting
only a few of their abilities and attributes
• Forgetting
to include their hobbies and other interests
•
By doing audience analysis, Radika discovers that the people
she will be giving her sales presentation to know very little about her
product. Because of this, she is likely to decide to:
• Use only
emotional appeals in her presentation
• Spend more
presentation time informing the audience
• Involve
them in her presentation
• Eliminate
bulleted and numbered lists from her slides
•
Which of the following is typically included in the drafting
stage of writing an effective business message?
• Setting a
positive and other-oriented tone
• Ensuring
that the communication is fair
• Finding
the needs of the audience
• Identifying
the primary message and key points
•
In order to design your slides to facilitate ease of
processing, you should:
• Limit your
text to ten words per line
• Provide as
much information as possible on every slide
• Use at
least one compelling image on every slide
• Use
complex charts for complex information
•
__________ is the process of converting meaning into
messages composed of words and nonverbal signals.
• Filtering
• Translating
• Decoding
• Encoding
•
Vanessa has been assigned the task of creating an effective
business message aimed at improving the productivity of the employees in her
company. In the process of creating the business message, she studies the
background of the employees, their needs, and priorities. To which step of the
planning process for developing influential messages does Vanessa’s action
typically belong?
• Message
review
• Message
structuring
• Idea
development
• Audience
analysis
•
In the context of persuasive messages, validating your
readers means that you are:
• Recognizing
and appreciating others’ needs and preferences as legitimate.
• Providing
solid reasons why your product, service, or idea benefits readers
• Demonstrating
a business need – a gap between what is and what could be
• Overcoming
objections by providing counterpoints
•
Which of the following is typically included in the
reviewing state of writing an effective business message?
• Ensuring
the communication is fair
• Identifying
the primary message and key points
• Setting a
positive and other-oriented tone
• Finding
the needs of the audience
•
________ noise occurs when communicators apply different
meanings to the same words or phrases.
• Physical
• Semantic
• Cognitive
• Psychological
•
Performing at the highest standards, not just for oneself,
but for the team, for the supervisor, for the consumer, and for the company’s
shareholders, indicates a sense of _________.
• Accountability
• Individuality
• Future-orientation
• Opportunity
•
Your resume should tell a story of:
• Everything
you have learned and one in your previous job
• Your
educational accomplishments
• How you
plan to improve your areas of weakness
• The value
you can provide to a company
•
Which of the following is useful advice on conducting
business across cultures with those who have limited English ability?
• Use slang
and jargon instead of literal language as much as possible
• Determine
a person’s level of communication proficiency within the first few moments of
your interactions with them.
• Allow
those with limited English ability enough time to process their thoughts into
English.
• Speak at
your normal, regular pace instead of speaking slowly as this may be viewed as
disrespectful.
•
Which of the following facilitates a one-stop work space
containing project and meeting information, shared files, and communication
platforms?
• Written
messages
• Social
networking
• Webinar
• Texting
•
Which of the following is true of competence?
• It
increases when individuals focus on connecting with others.
• It is
innate and cannot be gained through experience.
• It is
often evaluated by one’s track record of achievements.
• It has
grown less important in the post-trust era.
•
Gregor, who works at a textbook company, has put together a
presentation proposing that the company save money by getting its images from
less expensive stock, photo sites.
Gregor needs to present his idea to the executive committee. Considering the content of his presentation,
which of the following people on the committee should he most try to influence?
• The design
director
• The
production editor
• The
marketing director
• The
editorial director
•
Which of the following is a trait of individualists?
• They
communicate directly to efficiently deal with work tasks and outcomes.
• They tend
to stay in contact with and work through extended networks.
• They stay
in relationships even when they are no longer mutually satisfying.
• They tend
to follow the perceived dreams and goals of the group as a matter of duty.
•
The career summary section of a resume should provide the
candidate’s ________.
• Objective
for the job search
• Major
accomplishments, abilities, and attributes.
• Memberships,
awards, certifications and licensure, and activities
• List of
personal references.
All Answers are from COM/295
Textbook “Business Communications”.
Reference:
Cardon, P.W. (2014). Business communication: Developing
leaders for a networked world. New York, NY: McGraw-Hill/Irwin.
