Looking for an Example that will help and guide me on a similiar assignment. Use a Soap Company, cause I will be doing a power point and storybook in addition
Selecta current product or service (SOAP) with which you are familiar. This product (SOAP) will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product.
Review the current marketing mix including the communication channels used.
But I will be putting a power point together with 12 slides, but looking for speaker notes, and information using a product like SOAP.
Here is what needs to be included:
– Evaluate the effectiveness of the existing marketing mix (elements of the 4 Ps).
- – Recommend a new marketing mix strategy based on any weakness(es) you discovered.
- – Examine the company’s current positioning strategy.
- – Determine whether or not to change that strategy.
- – Identify any considerations to be used when building or maintaining the brand or customer loyalty.
- – Evaluate the target audience’s use of and belief in the distribution channels and/or communication channels used.
