Infographics and Communication
Scenario: As a BUSN 303 student, you will practice a new
skill: presenting research facts in an “infographic” format. The
Oxford Dictionary defines an infographic as “a visual image such as a
chart or diagram used to represent information or data” and adds the
example sentence: “A good infographic is worth a thousand words.”

Infographics have become such a popular way of presenting
research that even the US Census Bureau now offers a wide variety of reports in
that format. For this exercise, click on the sub-tab titled “Census Bureau
Infographics,” open one of the many infographics listed on the left side
of the web page, and answer these questions:

What is the title of the infographic you chose?

What three facts in the infographic did you find most useful
personally?

How would you improve that infographic?

Critical Thinking Question:

Do you prefer infographics or traditional written reports
for communicating research results?