Assignment Questions
1. Franchising is common, sometimes even dominant, in certain industries. Yet in some
fields, successful franchising is rare. Discuss what industry characteristics make franchising
attractive or unattractive. You should give specific industry examples. Your discussion
should also include how the concept of synergism applies to franchising. What new
franchise (2 years old or less) concept, if any, do you feel stands a great chance for
success? Why?
2. What service, product and or business concept do you believe can or should be franchised
or licensed that currently is not? Why? How would you develop it? Which format would
you use and why? Your analysis should generally be between 1,000 and 2,000 words.
