Marketing Management Week 2 Assignment 2
Assignment 2: The Buying Center
Apply the buying center concept to a firm, a nonprofit organization, or a government agency you work for, or are familiar with, for the purchase of new laptop computers for their employees.
List the different roles in a buying center and identify who, from your selected firm, nonprofit organization, or government agency, would occupy the different roles of the buying center. Discuss the reason for selecting these job titles or departments for the various roles in the buying center. Which members of the buying center should the salesperson focus on when selling to your firm? Why? Outline how the buying process differs between organizations and consumers.
Write your responses in a 3- to 4-page Microsoft Word document.
Name your document SU_MKT3010_W2_A2_LastName_FirstInitial.doc.
Submit to the W2: Assignment 2 Dropboxby Tuesday, August 16, 2016.
| Assignment 2 Grading Criteria | Maximum Points |
| Listed the different roles in a buying center and identified who, from the selected firm, nonprofit organization, or government agency, would occupy the different roles of the buying center. | 10 |
| Discussed the reason for selecting the job titles or departments for the various buying center roles. | 10 |
| Identified the members of the buying center on whom the salesperson must focus when selling to the firm. | 10 |
| Outlined how the buying process differs between organizations and consumers. | 10 |
| Wrote in a clear, concise, and organized manner: demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation. | 10 |
| Total: |
50 |
