Using your HBR coursepack, review the following articles in the coursepack:
- The Female Economy
- Customer Value Propositions in Business Markets
- Getting Brand Communities Right
Following your review, share a 750-words minimum (it is fine to go over) synopsis of the strategic marketing concepts discussed. This posting should not be a series of articles reviews. Instead, it should be a synthesis of the readings continuing with the overarching theme, “Strategic Marketing,” in mind.
